Distilling concepts into effective design solutions.
Founder
Typefool was founded by Jen Ditters, an independent brand designer based in the Netherlands with over 16 years of experience in the creative field. With a background in visual identity, editorial design, and brand systems, Jen builds thoughtful, minimal and strategic design work that helps brands connect with their audience and stand the test of time.
Beyond client work, Jen also creates digital products and design templates used by thousands of designers around the world. His approach combines precision and intuition, always guided by a deep love for typography, clarity, and strong conceptual ideas.
Studio
Typefool is a design studio focused on building timeless visual identities for ambitious brands. We create distinctive logos, visual systems, and brand collateral that reflect both who you are and where you’re headed. Whether it’s a brand refresh, a complete identity system, or a custom set of templates – every project is crafted with care, clarity, and intention.
Alongside client work, Typefool designs tools and resources that empower fellow creatives – from strategy documents to presentation systems. We believe good design makes things easier to understand, better to use, and more meaningful to experience.
Our services
Strategy
We help you define what your brand stands for through clarity, structure, and sharp positioning laying the foundation for everything visual.
Logo design
Distinctive, timeless logos built on strong concepts and geometric foundations. Designed to be versatile, balanced, and instantly recognizable.
Brand identity
From type to color to system thinking, your visual identity is crafted with intention to reflect your story and stand out across every touchpoint.
Webdesign
Clean, modern and brand-driven websites that bring your identity to life online. Focused on clarity, hierarchy, and user experience.
Collateral
From pitch decks to social templates and brand manuals, we design branded assets that extend your identity and keep things cohesive.
Our process
01
Introduction phase
We start by understanding your business and goals. This ensures alignment from the very beginning and sets a clear foundation for everything that follows.
02
Discovery phase
We uncover the core of your brand. From values to audience, we gather the insights needed to build a strong and meaningful foundation.
03
Strategy phase
We define the direction. From positioning to personality, we shape a clear and focused brand strategy that guides every creative decision.
04
Creative direction
We translate strategy into visual direction. Exploring mood, style, and concepts to define a clear creative path before moving into design.
05
Design phase
We bring the brand to life visually. From logo to identity system, we craft a cohesive design that communicates clearly and works across all touchpoints.
06
Delivery
We finalize and prepare everything for launch. From guidelines to assets, you receive everything needed to apply your brand with clarity and consistency.