Olen

Client

Olen

Year

2025

Type

Logo, Identity

About the project

Olen is an AI-powered product designed to support you subtly — enhancing your day-to-day without demanding attention. Think of it as quiet intelligence made tangible. The brand identity was built around this idea: understated, yet deeply intentional.

The symbol features a ring of floating circles, gently creating the illusion of orbit. Each circle represents awareness, intelligence, and connection — like data points forming an adaptive system. This visual metaphor reflects the way Olen observes and responds to the world around you.

Clean, calm, and confident, the identity is minimal by design, leaving space for meaning. Just like the product itself: helpful, thoughtful, and quietly magical.